Energy Transition Marketing Assistant

1 week ago

Lahore, Punjab, Pakistan Sunways Inverter Pakistan Full time
About Sunways Inverter Pakistan

We are a leading provider of renewable energy solutions, specializing in high-performance on-grid and hybrid inverters, energy storage systems, and advanced monitoring tools. Our mission is to accelerate Pakistan's energy transition by delivering reliable, cost-effective, and innovative solar power solutions.

We are committed to driving business growth and increasing customer engagement through effective marketing strategies. As a Marketing Assistant, you will play a vital role in helping us achieve this goal.

Job Description

Your primary responsibility will be to support the execution of marketing campaigns, create engaging visual content, and enhance the company's brand presence. You will work closely with our Marketing Manager to develop promotional materials, manage digital content, and ensure brand consistency across platforms.

The ideal candidate will have a Bachelor's degree in Marketing, Media Studies, Mass Communication, or a related field, and 1-3 years of experience in digital marketing, video production, or content creation. Strong technical skills, including proficiency in video editing software and familiarity with social media management and analytics tools, are essential.

Key Responsibilities
  • Marketing Campaigns:
    • Assist in planning and executing marketing campaigns to promote GenNex's products and services.
    • Develop marketing materials, including brochures, flyers, and presentations.
    • Support the organization of exhibitions, roadshows, training sessions, and other marketing events.
    • Conduct market research to understand customer needs and competitor strategies.
  • Content Creation:
    • Create, edit, and produce high-quality product demonstration videos for social media, website, and promotional use.
    • Work on scriptwriting, video shooting, and editing to ensure professional and engaging content.
    • Collaborate with the sales and technical teams to create educational videos on product features and benefits.
    • Deliver clear and concise messaging in videos to enhance customer engagement.
  • Digital Marketing:
    • Manage and update company social media pages (Facebook, LinkedIn, YouTube, etc.).
    • Upload and optimize product videos for maximum reach and engagement.
    • Monitor online trends and suggest strategies to enhance the company's digital presence.
    • Engage with the online audience by responding to comments, inquiries, and messages.
  • Coordination & Reporting:
    • Coordinate with external vendors and video production teams when needed.
    • Track marketing performance and provide weekly and monthly reports on campaign effectiveness.
    • Assist in preparing presentations and proposals for potential clients.
  • Presentation Development:
    • Create visually appealing and professional PowerPoint presentations for reports, client meetings, and internal updates.
    • Ensure all presentations align with the company's branding guidelines and effectively communicate key messages.

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