Digital Advertising Strategist
7 days ago
The role involves developing and executing strategies to optimize digital advertising campaigns, leveraging platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Design, manage, and refine advertising campaigns across various platforms to maximize our reach and engagement with customers.
- Conduct thorough research on keywords and create targeted ad copy to enhance performance.
- Regularly monitor campaign metrics, adjusting strategies to improve click-through rates and conversion rates.
- Collaborate with the marketing team to integrate ads with broader marketing efforts and content.
- Analyze competitor ad strategies and industry trends to inform campaign decisions.
- Produce reports on ad performance, providing insights and recommendations for future improvement.
- Proven experience managing PPC campaigns (1+ years) with a strong understanding of digital advertising principles.
- Familiarity with various advertising platforms, including Google Ads, Facebook Ads Manager, and others.
- Strong analytical skills to interpret data and make informed decisions.
- Excellent communication skills to effectively convey campaign results and strategies.
- Attention to detail and strong organizational skills to manage multiple campaigns simultaneously.
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Digital Advertising Strategist
7 days ago
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