Digital Advertising Expert
3 days ago
As a specialist in digital advertising, you will be responsible for managing and optimizing Google Ad campaigns to drive traffic to our website and generate leads. You will work closely with the marketing team to develop an effective strategy.
Key Responsibilities:
- Develop and execute targeted advertising strategies across multiple platforms.
- Collaborate with the marketing team to define target audiences and set campaign goals.
- Identify the most effective digital platforms and ad formats for each campaign.
- Set up, launch, and monitor advertising campaigns on Google Ads and Merchant Center.
- A/B test ad creatives, copy, and landing pages to enhance campaign performance.
- Ensure campaigns meet key performance indicators through continuous optimization.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven 1 or 2 years of experience as a Google Ads Specialist or similar role.
- Expertise in managing and optimizing Google Ad campaigns.
- Experience with keyword research, ad copywriting, and A/B testing.
- Analytical mindset with ability to identify trends and insights.
- Excellent communication and teamwork skills.
- Experience with Google Analytics and other relevant tools.
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