User Growth Strategist

1 week ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time

User Acquisition Specialist is a critical role in driving sustainable user growth.

As our User Acquisition Specialist, you'll be responsible for developing and executing acquisition strategies across multiple platforms. You'll work closely with our product, analytics, and creative teams to optimize campaigns and achieve aggressive growth targets.

  • Paid Campaign Planning & Optimization: Plan and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
  • Budget Management & Performance Tracking: Manage budgets, bids, and performance to ensure efficient use of resources.
  • App Store Optimization (ASO): Implement ASO strategies to improve app visibility and drive better conversions.
  • Data Analysis & Key Metrics Tracking: Analyze data and track key metrics such as CAC, LTV, and ROAS.
  • Ad Creative Development: Develop high-performing ad creatives that drive engagement and conversion.
  • Trend Monitoring & Competitor Analysis: Stay updated on industry trends and competitor strategies to stay ahead.
  • Collaboration & Teamwork: Collaborate with product and creative teams to drive growth and achieve targets.
Requirements:

To succeed in this role, you'll need:

  • User Acquisition Experience: 3+ years of experience in user acquisition or performance marketing, with a focus on mobile and web.
  • Platform Expertise: Expertise in Meta, Google, ASA, and TikTok Ads, as well as experience with MMPs like AppsFlyer, Adjust, and Branch.
  • Strong Analytical Skills: Strong analytical skills and experience with data visualization tools.
  • Campaign Optimization: Skilled in A/B testing and campaign optimization techniques.
  • Stay Updated & Collaborative: Ability to stay updated on industry trends and collaborate with cross-functional teams.
Benefits:

We offer a competitive package that includes:

  • Competitive Salary
  • Family Health Insurance
  • Paid Time Off
  • Work-Life Balance
  • Daily Lunch
  • In-House Gym


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