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3 days ago
NXT Labs is seeking a highly skilled Sales Pipeline Optimization Specialist to join our team. In this role, you will be responsible for generating high-quality leads through various channels and qualifying them based on defined criteria.
Key Responsibilities:
Conduct market research to identify potential clients in the BPO and staffing sectors (US, UK, KSA or other geographies as applicable).
Generate high-quality leads through channels such as LinkedIn, email campaigns, cold calling, databases, and marketing automation tools.
Qualify leads based on defined criteria and hand them off to the sales team for further engagement.
Maintain and manage a healthy sales pipeline in CRM systems (e.g., HubSpot, Zoho, Salesforce).
Collaborate with the marketing team to develop lead generation strategies and campaigns.
Create and manage prospect lists, contact databases, and lead tracking reports.
Analyze performance metrics and optimize lead generation strategies to meet or exceed KPIs.
Stay updated with industry trends and competitors to identify new opportunities.
Represent the brand professionally while engaging with potential clients.
Requirements:
Bachelor's degree in Marketing, Business, Communications, or related field.
2+ years of experience in B2B lead generation, preferably in the BPO or staffing industry.
Strong knowledge of lead generation tools and techniques (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.).
Excellent communication, persuasion, and interpersonal skills.
Familiarity with CRM platforms and data management best practices.
Self-starter with the ability to work independently and in a team environment.
Goal-oriented, analytical, and driven by results.
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