Data-Driven Decision Maker

2 weeks ago

Lahore, Punjab, Pakistan beBeeData Full time

Digital Data Analyst Role

BAT is evolving at pace into a global multi-category business. Our purpose is to create a better tomorrow by building a smokeless world. We're looking for a colleague who is ready to join us on this journey.

In Lahore, we have an exciting opportunity for a Digital Insights Associate in our team. This is a third-party contract role with BAT, for a duration of 6 months.

Job Summary:

We are looking for someone to collect data from various sources, develop reports, and work closely with the digital insights team to uncover data-driven insights. The goal is to boost team productivity and efficiency in delivering digital analytics priorities.

Key Responsibilities:

  • Provide the company with continuous, objective, relevant information, and analysis to bring about end-to-end consumer journey evaluations (online to offline analytics).
  • Accountable for delivering reports OTIF (On time in full), as per the identified analytics framework.
  • Provide inputs to the digital important metric setting by collating data across past campaigns and industry benchmarks.
  • Work closely with activation, media agencies & technical agencies to ensure the availability & accuracy of digital data.
  • Track performances & Analyse data for different brands and formats with the usage of various digital tools (e.g. Google Analytics, Sprinklr, Salesforce, SimilarWeb).
  • Provide analysis and consolidation of all Digital Analytics (including website, social media, campaigns, system monitoring, surveys, dashboards, etc).
  • Drive improvements of current data & constantly explore new data sources/analytics tools.

What We Offer:

We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.

Why Join Us?

We are one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here. We believe that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

As a digital data analyst, you will be part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.

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