
Digital Commerce Strategist
3 days ago
BAT is evolving at a rapid pace into a global multi-category business, driven by our ambition to reduce the health impact of our industry.
Key Responsibilities- We are seeking a Digital Commerce Manager to devise and drive our digital commerce strategy in collaboration with external partners.
- The successful candidate will develop and execute strategies to maximise online sales on partner platforms, achieving revenue and ROI targets.
- They will coordinate with the Trade Team and external vendors to efficiently manage last mile fulfilment.
- The Digital Commerce Manager will build and maintain strong relationships with B2B E-Commerce partners to develop joint business plans and identify strategies to increase sales volume and drive commercial profitability.
- They will analyse sales data, identifying growth opportunities and driving operational optimisation through key performance indicators.
- Liaison with cross-functional teams to ensure campaign execution timelines are met.
- Developing an omni-channel strategy to onboard new accounts, retain existing accounts, and grow the channel to enhance its value proposition and financial profitability.
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