Digital Sales Leader

1 week ago

Karachi, Sindh, Pakistan beBeeEcommerce Full time

E-Commerce Director oversees online sales and marketing activities, focusing on audience targeting, promotion development, site performance analysis, and strategic execution for continuous growth.

Key Responsibilities:

  1. Develops and implements comprehensive online sales strategies, including brand campaign execution and monitoring.
  2. Designs targeted paid campaigns to enhance return on investment.
  3. Analyzes Google and Facebook data to inform market decisions.
  4. Maintains awareness of fashion industry trends and competitor activities.
  5. Manages search engine optimization (SEO) and search engine marketing (SEM), promotes the brand on social media networks, and maintains retail management systems infrastructure.
  6. Conducts website analysis, keyword research, mapping, and link-building opportunity assessments.
  7. Performs competitor research.
  8. Regularly refines strategies based on analysis, results, and client feedback to optimize effectiveness.
  9. Prepares analytics and ranking reports for senior management.
  10. Nurtures client relationships and develops new business opportunities.
  11. Maintains high productivity within tight deadlines and constraints.
  12. Stays current with technological advancements, search engine algorithms, and ranking factors.
  13. Responsible for website maintenance and troubleshooting.
Requirements
  • Prior experience in garments or fashion apparel is beneficial.
  • 5-6 years of experience in e-commerce, branding, or campaign management.
  • Excellent communication and team collaboration skills are essential.

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