
Senior Digital Marketing Strategist
1 week ago
Are you looking for a role that combines creativity and data analysis? As a Digital Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote our brand across various platforms.
This is a full-time position that requires strong analytical and problem-solving skills. You will work closely with our internal teams to align digital marketing efforts with overall sales and branding goals.
Key responsibilities include:
- Developing and executing digital marketing campaigns using SEO/SEM, email, social media, and paid advertising.
- Managing content creation, publishing, and engagement across platforms (LinkedIn, Instagram, Facebook, etc.).
- Analyzing campaign performance using Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc.
- Optimizing websites and landing pages for performance, SEO, and user experience.
- Working with internal teams to align digital marketing with overall sales and branding goals.
Qualifications include:
- Bachelor's degree in marketing, business, media, or related field.
- 2+ years of hands-on experience in digital marketing (preferably in IT or B2B sectors).
- Proven skills in SEO, Google Ads, Facebook/Meta Ads, LinkedIn marketing, and email campaigns.
- Strong English communication skills (written and verbal).
- Familiarity with Google Analytics, Tag Manager, and keyword research tools.
We offer a competitive salary based on experience, flexible remote work during the pre-STZA phase, career development opportunities in a growing global tech company, and transition to a state-of-the-art workspace at NASTP Rawalpindi following STZA approval.
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