Strategic Digital Marketing Leader

13 hours ago

Lahore, Punjab, Pakistan beBeeDigital Full time 60,000 - 120,000
Job Overview

The Digital Marketing Lead is a senior role that drives strategic marketing initiatives, enhancing the company's online presence and customer engagement. This position focuses on leveraging data analytics to inform digital strategies and optimize performance across all channels. The ideal candidate will lead a team and collaborate with cross-functional teams to align marketing efforts with business objectives.

Key Responsibilities
  • Develop and execute comprehensive digital marketing plans, optimizing campaigns for maximum impact.
  • Collaborate with senior leadership to set measurable goals for digital campaigns, ensuring alignment with broader business objectives.
  • Analyze performance data to identify trends, patterns, and opportunities, providing actionable recommendations to improve marketing ROI and drive digital engagement.
  • Oversee A/B testing initiatives, utilizing test results to refine and evolve digital strategies.
  • Direct SEO and SEM optimization efforts, ensuring continuous improvement of website traffic, ad performance, and lead generation.
  • Leverage advanced marketing tools to observe user behavior, optimizing the buyer journey for maximum impact.
  • Monitor and report on digital marketing performance, making adjustments to maximize results.
  • Mentor junior team members, supporting their development and career growth.
  • Stay up-to-date on the latest digital marketing trends, tools, and best practices.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in digital marketing analytics, with a focus on data-driven marketing.
  • Proficiency with data analytics tools such as Google Analytics, SEMrush, and HubSpot.
  • Demonstrated ability to turn complex data into clear, actionable insights.
  • Expertise in SEO, SEM, and paid media analytics.
  • Experience in leading A/B testing and conversion optimization initiatives.
  • Strong communication and leadership skills.
  • Ability to work effectively in a US-based environment.
Benefits PackageFinancial Incentives
  • Competitive salary and bonus structure.
  • Fast-track career growth opportunities for high performers.
  • Company-sponsored vehicle financing.
  • Interest-free loans.
  • Comprehensive provident fund matching.
Health and Wellness Programs
  • In-house clinic with 24/7 telemedicine service.
  • Hospital treatment monitoring by company doctors.
  • Comprehensive health coverage for immediate family members.
  • Exclusive discounts at top clinics and labs.
Supportive Work Environment
  • Pick-up and drop-off services for female employees.
  • In-house daycare facility.
  • On-site gym and recreational area.
Continued Professional Development
  • Company-sponsored training programs and workshops.
  • Paid specialized trainings and certifications.
The Impact You'll Make

As a Digital Marketing Lead, you'll play a critical role in shaping the company's online presence and driving customer engagement. Your expertise and passion will contribute to groundbreaking technology that directly impacts patient care, enhances healthcare efficiency, and saves lives globally. By joining our innovative team, you'll be part of a dynamic organization that values collaboration, innovation, and growth.

We're committed to fostering a supportive work environment that empowers our employees to thrive. If you're passionate about digital marketing and driven to make a meaningful difference, we encourage you to explore this opportunity further.

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