Campaign Operations Specialist

5 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Description

As a Campaign Operations Specialist, you will play a pivotal role in delivering high-quality ad campaigns across our platform. This is a hands-on operations position where you'll manage the entire campaign lifecycle, from setup and trafficking to monitoring, optimization, and post-campaign analysis.

Main Responsibilities:
  • Manage end-to-end campaign setup, ensuring accurate targeting, placements, creative assets, and schedules are configured in line with campaign agreements.
  • Monitor daily delivery metrics and proactively address issues related to pacing, creative approval, or platform-level discrepancies.
  • Suggest and implement campaign optimizations based on performance data, such as adjusting placements, updating targeting criteria, or refining timing for maximum engagement.
  • Act as a central point of coordination between Sales, Product, Engineering, and Analytics teams, ensuring smooth and timely campaign activations.
  • Generate comprehensive post-campaign performance reports highlighting key metrics like impressions, clicks, CTR, CPC, CPM, and overall effectiveness.
  • Collaborate with the Data and BI teams to automate routine reports and enhance the reliability and accessibility of campaign data.
  • Continuously improve operational workflows by identifying bottlenecks and updating SOPs related to QA, campaign setup, and troubleshooting processes.
  • Validate inventory and capacity for high-priority campaigns, supporting the commercial team in planning and forecasting.
  • Escalate delivery risks in a timely manner and work cross-functionally to resolve issues before they impact performance.
Requirements
  • Bachelor's degree in Engineering, Business, Marketing, or a related field.
  • 3-6 years of experience in ad operations, campaign management, or digital media trafficking.
  • Familiarity with ad serving platforms (Google Ad Manager, Facebook Ads Manager) and campaign performance tools.
  • Advanced skills in Excel or Google Sheets; experience with Looker or Tableau is a plus.
  • Detail-oriented and organized, with excellent project management skills.
  • Ability to multitask and stay solutions-focused under pressure.
  • Strong understanding of advertising metrics and pacing logic.
  • Excellent communication and interpersonal skills, with the ability to coordinate across diverse teams.

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