Marketing Performance Expert

21 hours ago

Lahore, Punjab, Pakistan beBee Careers Full time

About the Marketing Performance Expert:

We are seeking an experienced Marketing Performance Expert to measure and optimize the effectiveness of our digital marketing strategies.

The ideal candidate will have minimum 5 years of experience in SEO and digital marketing with a track record of driving organic growth and hands-on expertise in managing organic SEO and paid campaigns (Google Ads, Facebook Ads).

Key Responsibilities:

  • Develop and Execute SEO Strategies: Design and implement comprehensive on-page, off-page, and technical SEO plans to improve search rankings and organic traffic.
  • Manage Digital Campaigns: Plan, launch, and optimize Google Ads and Facebook Ads campaigns to complement organic growth initiatives.
  • Lead and Mentor the Team: Guide and develop a team of SEO specialists, ensuring clear communication, best practices, and continuous growth.
  • Data Analysis & Reporting: Utilize tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console to track key performance indicators and provide insights.
  • Cross-Functional Collaboration: Work with product, development, content, and creative teams to integrate SEO best practices across all digital channels.
  • Define Success Metrics: Establish clear KPIs for organic traffic, conversion rates, and paid campaign performance, and report progress to senior leadership.
  • Continuous Improvement: Stay updated with industry trends and algorithm changes to recommend innovative strategies for maintaining a competitive edge.

Requirements:

  • Minimum 5 years of experience in SEO and digital marketing with a track record of driving organic growth.
  • Hands-on expertise in managing organic SEO and paid campaigns (Google Ads, Facebook Ads).
  • Advanced proficiency in SEO and analytics tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • Excellent verbal and written communication skills, with the ability to convey technical insights to non-technical stakeholders.
  • Strong leadership and project management skills, with experience in mentoring and developing diverse teams.
  • Solid understanding of technical SEO, HTML/CSS, and website performance optimization.
  • Ability to translate data into strategic decisions that align with business objectives.

Why Choose Us:

  • Competitive compensation package.
  • Comprehensive benefits.
  • Continuous professional development opportunities.

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