Senior Brand Insights Manager

2 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

About the Role:

The Senior Brand Insights Manager will play a critical role in driving the company's understanding of consumer behavior, market trends, and competitive dynamics. This position involves translating business strategy into actionable insights that inform strategic decisions, enhance product development, and optimize marketing strategies to better meet consumer needs and preferences.

  • Key Responsibilities:
  • Drive global end-to-end brand social-first activation performance measurement and optimization across Brand Say (BS) and Others Say/Influencer Marketing (OS/IM) initiatives.
  • Collaborate within the BU and global B&W Insights teams to yield measurable improvements in brand superiority, equity, media, digital marketing, pricing, and demand creation.
  • Elevate content excellence through rigorous asset testing, identifying key beauty aesthetics that deliver a transformative impact on brand image.
  • Curate global learnings from post-campaign analysis, identifying interdependencies across the end-to-end measurement process to optimize impact on organic brand buzz & engagement in social and brand equity measures.
  • Drive next-level insights automation by developing and implementing prescriptive AI-generated insights for always-on social-first activation performance optimization.
  • Collaborate with the Growth Analytics team to synthesize learnings, identifying optimal media mix and content strategy synergies to drive media efficiency and ROI growth.

Requirements:

  • Holds at least 7 years of experience in consumer insights.
  • Extensive experience in data-led insights, social media marketing, digital analytics, and commerce, with a proven track record of driving measurable results.
  • Demonstrated expertise in digital insights & analytics tools.
  • Strong understanding of e-commerce platforms and on-retail marketing strategies.
  • Experience with AI-driven insights and automation tools is highly desirable.
  • Proven ability to lead global initiatives and collaborate effectively with cross-functional teams.


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