Senior Local SEO Specialist

2 weeks ago

Lahore, Punjab, Pakistan beBeeSEO Full time
Local SEO Manager Opportunity

We are seeking a skilled Local SEO Manager to lead and execute a strategy that ensures top visibility across local search results in every market we serve.

This role is central to driving growth by strategically managing and optimizing Google Business Profiles (GBPs) to secure top visibility across all markets. Your expertise will directly impact our ability to scale efficiently, reduce customer acquisition costs, and strengthen our competitive position in the industry.

Your Mission:

  • Manage and execute a comprehensive Local SEO strategy for Google Business Profiles nationwide
  • Elevate local visibility and brand authority in every community we serve
  • Drive organic lead generation and inbound calls through GBP optimization
  • Reduce marketing spend while supporting sustainable, profitable growth
  • Consistently outperform local competitors through strategic search visibility initiatives

Key Responsibilities:

  • Optimize and manage Google Business Profiles across multiple service regions
  • Implement and maintain UTM tracking and call tracking for accurate lead attribution
  • Conduct Local SEO audits and competitive analysis to identify improvement opportunities
  • Manage local citations, backlink strategies, and reputation initiatives
  • Monitor and improve Local Pack rankings across target markets
  • Collaborate with internal teams for technical SEO fixes and localized content strategies
  • Provide clear, actionable reporting on performance, growth, and strategic initiatives

Qualifications:

  • 5+ years of Local SEO experience with a proven track record of ranking businesses in the Google 3-Pack
  • Expertise in Google Business Profile management and optimization at scale
  • Strong analytical skills with a data-driven approach to Local SEO performance
  • Hands-on experience with BrightLocal, SEMrush, Google Search Console, GA4, Looker Studio
  • In-depth knowledge of local search algorithms, citation management, and competitive Local SEO strategies
  • Experience with UTM tracking and call attribution for performance reporting
  • Excellent communication and cross-functional collaboration skills
  • Ownership mentality with a focus on results and measurable KPIs

What Success Looks Like:

  • Top visibility in the Google Local 3-Pack across service areas
  • Increased organic leads and inbound calls from local search
  • Reduced paid search spend through strong local organic presence
  • Growth in non-branded local traffic and engagement
  • Clear, measurable improvements in Local SEO performance metrics

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