
Head of Digital Marketing and PR
6 days ago
We are seeking a highly skilled professional to join our team as a Manager of Communications and Branding, responsible for developing and executing a comprehensive marketing and communications plan. As a key member of our team, you will play a vital role in promoting our institute's brand, products, and services across multiple channels.
**Responsibilities:
- Develop and execute a strategic marketing and communications plan that aligns with our institute's goals and objectives.
- Lead and manage the marketing, communications, and public relations staff, providing guidance and support as needed.
- Collaborate with cross-functional teams to integrate brand messaging, drive engagement, and enhance our digital presence.
- Conduct market research and analysis to inform marketing decisions, optimize campaigns, and measure performance.
- Design and produce marketing materials, advertising products, and other visual content that showcases our institute's strengths and achievements.
- Develop and maintain relationships with key stakeholders, including students, faculty, staff, alumni, and external partners.
- Serve as the primary point person for digital initiatives, overseeing customer relationship tools, alumni and development programs, and other related digital spaces.
- Stay up-to-date with industry trends and best practices, recommending new programs and initiatives to drive growth and innovation.
**Requirements:
- Demonstrated experience in marketing, communications, or public relations, with a proven track record of success in a similar role.
- Excellent creative, analytical, and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Strong leadership and interpersonal skills, with experience in managing teams and collaborating with cross-functional stakeholders.
- Ability to communicate complex ideas effectively, both verbally and in writing, to diverse audiences and stakeholders.
- A deep understanding of customer service principles and a commitment to delivering exceptional experiences.
- Senior leadership experience in marketing, public relations, advertising, website development, social media, and enrollment marketing.
- Passion for working with diverse populations and understanding the culture and messaging needs of individuals seeking higher education.
- Ability to work independently and collaboratively, as needed, to drive results and achieve shared objectives.
**What We Offer:
- A dynamic and supportive work environment that fosters growth, innovation, and collaboration.
- A competitive compensation package, including a salary and benefits that reflect your value and contributions.
- The opportunity to work with a talented team of professionals who share your passion for excellence and dedication to making a meaningful impact.
- Professional development opportunities to enhance your skills, knowledge, and career prospects.
- A recognition program that rewards outstanding performance and celebrates individual and team achievements.
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