
Marketing Automation Lead
3 days ago
About iGate
We are a technology company dedicated to providing innovative solutions to our clients. We are seeking an experienced Email & SMS Marketing Manager to join our team.
Job Description:
- Lead email marketing team to develop effective CRM campaigns.
- Create and implement lead generation programs to increase our subscriber base.
- Oversee and help execute email and SMS deployments, ensuring alignment with marketing strategy and business goals.
- Monitor and analyze campaign performance, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
- Manage and segment email lists to target specific audiences effectively.
- Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
- Work closely with designers, copywriters, and developers to create cohesive and engaging email content.
- Conduct A/B testing and other optimization techniques to improve email and SMS performance.
- Generate and present detailed reports on campaign performance to stakeholders.
Requirements:
- Bachelor's degree in marketing, Communications, or a related field.
- Minimum 3 years in email and SMS marketing, with strong background in HTML and CSS coding for emails.
- Strong leadership skills and experience managing teams.
- Strong analytical skills and ability to analyze data and make informed decisions.
- Familiarity with email marketing platforms and tools.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Industry knowledge: up-to-date with latest trends and best practices in CRM marketing.
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