Marketing Automation Lead

3 days ago


Islamabad, Islamabad, Pakistan iGate Full time

About iGate

We are a technology company dedicated to providing innovative solutions to our clients. We are seeking an experienced Email & SMS Marketing Manager to join our team.

Job Description:

  • Lead email marketing team to develop effective CRM campaigns.
  • Create and implement lead generation programs to increase our subscriber base.
  • Oversee and help execute email and SMS deployments, ensuring alignment with marketing strategy and business goals.
  • Monitor and analyze campaign performance, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
  • Manage and segment email lists to target specific audiences effectively.
  • Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
  • Work closely with designers, copywriters, and developers to create cohesive and engaging email content.
  • Conduct A/B testing and other optimization techniques to improve email and SMS performance.
  • Generate and present detailed reports on campaign performance to stakeholders.

Requirements:

  • Bachelor's degree in marketing, Communications, or a related field.
  • Minimum 3 years in email and SMS marketing, with strong background in HTML and CSS coding for emails.
  • Strong leadership skills and experience managing teams.
  • Strong analytical skills and ability to analyze data and make informed decisions.
  • Familiarity with email marketing platforms and tools.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Industry knowledge: up-to-date with latest trends and best practices in CRM marketing.


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