Product Marketing Specialist

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

We are seeking a highly skilled Product Marketing Specialist to lead our marketing efforts for a key product. This role requires a strategic thinker with a strong background in B2B product marketing, demand generation, and digital strategy.

Main Responsibilities:

  • Go-To-Market Strategy: Develop and execute GTM plans, including product positioning, messaging, pricing, and competitive differentiation.
  • Product Launch Management: Lead cross-functional teams across marketing, product, and sales to ensure seamless product launches and adoption strategies.
  • Market Research & Customer Insights: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscapes, using data-driven insights to refine positioning.
  • Brand Development & Content Strategy: Build and maintain brand consistency across content marketing, sales enablement, and performance marketing.
  • Multi-Channel Campaign Execution: Lead demand generation initiatives through digital advertising, email marketing, content strategy, webinars, and paid media.
  • Sales & Revenue Alignment: Develop sales enablement materials, customer case studies, and product training programs to support the sales team.
  • Performance & Analytics: Track and optimize marketing performance using key metrics such as conversion rates, lead generation, customer acquisition costs (CAC), and ROI.
  • Partnership & Influencer Marketing: Establish and maintain relationships with strategic partners, industry leaders, and digital platforms to enhance brand visibility.

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