Product Marketing Specialist

5 days ago

Lahore, Punjab, Pakistan Triple Tree Solutions Full time

A high-performing young professional with 2-3 years of experience and a passion for full-stack marketing programs who can lead product marketing communication and support scale ambitions for our SaaS product portfolio.

Why you should apply
  • You will be working with a lean team on actual biz dev operations starting day zero
  • Direct exposure to professionals with diverse work experiences
  • Experience marketing to some of the largest fashion and apparel brands in the world – think H&M, Calvin Klein, Inditex, Ralph Lauren, etc.
  • Flexible work hours and the ability to work from home once a week
Responsibilities
  • Lead core operational activities for the sales & marketing organization, including the creation of marketing and sales collateral, pitch decks, product documentation, etc.
  • Collaborate with product, engineering, and design teams to embody our products and deliver engaging content for web, blogs, socials, and outreach
  • Ideate and craft targeted sales and product marketing collateral to maximize conversion at every stage of the sales journey
  • Assist with strategy and implementation to deploy integrated marketing communication across paid, earned, and organic media
  • Support the planning and operationalization of multi-channel campaigns across SEM, social media platforms, and direct mailing
  • Introduce and optimize initiatives to mature the pipeline for a B2B target market via our CRM to build, target, and engage audiences
  • Curate our brand's elements and identity across web, socials, product documentation, marketing documentation, and partner organizations
  • Act as the point-person to prepare for trade fairs and other events
Requirements
  • Business, marketing, or social sciences degree or equivalent industry experience in B2B SaaS marketing
  • Core experience in B2B SaaS marketing with a focus on international clients
  • Familiarity and practical expertise with T-shaped digital marketing activities
  • Knowledge of Google Analytics, Google Search Console, Hotjar, Apollo, and CRMs like Nutshell
  • Strong critical thinking and problem-solving skills to craft and optimize customer-centric campaigns
  • A proactive attitude with an action bias – willing to take risks and experiment
  • Experience in content creation and copywriting
  • Proficiency with Office365, especially Excel and PowerPoint
  • Passion for joining a small team to help accelerate company growth
  • Excellent written and oral communication skills
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