Beauty Product Marketing Specialist

2 days ago


Lahore, Punjab, Pakistan The Hair Co Full time
Marketing Your Beauty

The Hair Co is a dynamic player in the beauty industry, committed to creating exceptional salon products that empower individuals to look and feel their best. Our team believes in the transformative power of beauty and is dedicated to providing high-quality, cruelty-free, and environmentally-conscious products that inspire confidence and self-expression.

We are seeking a skilled Beauty Product Marketing Specialist to play a crucial part in shaping the success of our salon product lines, creating compelling marketing strategies, and connecting with our target audience.

Key Responsibilities:

  1. Conduct thorough market research to identify trends, customer preferences, and competitor activities, informing product development and marketing strategies.
  2. Develop and execute marketing campaigns to promote our salon products, including creating engaging content and managing social media channels.
  3. Ensure our salon product lines align with our brand values and maintain a consistent brand image across all marketing materials.
  4. Engage with customers, collect feedback, and analyze data to continuously improve product offerings and customer satisfaction.
  5. Collaborate closely with cross-functional teams to ensure product launches are successful and on-brand.
  6. Provide sales teams with necessary marketing collateral, product knowledge, and training to effectively sell salon products.

Qualifications:

  1. Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
  2. Proven experience in marketing, preferably in the beauty industry.
  3. Strong understanding of marketing principles and digital marketing channels.
  4. Excellent communication and interpersonal skills.
  5. Creative mindset with a keen eye for design and aesthetics.
  6. Ability to work both independently and collaboratively in a fast-paced environment.
  7. Passion for beauty and a genuine interest in salon products and trends.

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