Lead Generation Strategist

3 days ago

Islamabad, Islamabad, Pakistan beBeeConversion Full time $70,000 - $100,000
Senior PPC Specialist Role Summary

We are seeking a results-driven professional to own and execute our paid lead generation strategy.

Key Responsibilities:
  • Develop, manage, and optimize search engine marketing campaigns with a sole focus on driving high-quality leads and sales.
  • Conduct in-depth keyword research, craft compelling ad copy, and perform rigorous A/B testing to maximize campaign effectiveness.
  • Monitor performance data to optimize return on ad spend (ROAS) and minimize cost per acquisition (CPA).
  • Implement and monitor conversion tracking using Google Analytics 4.
  • Provide actionable insights and recommendations based on campaign performance data.
Requirements:
  • Minimum 5 years of experience managing search engine advertising campaigns for e-commerce businesses.
  • Proven expertise in lead generation and conversion optimization strategies.
  • Expertise in search engine marketing platforms, Google Analytics, and Google Merchant Center.
  • Excellent analytical skills with the ability to interpret complex data sets and communicate findings effectively.
  • Strong communication and project management skills.
Why This Role Matters

This role plays a critical part in driving business growth through effective paid lead generation strategies. As a Senior PPC Specialist, you will be responsible for developing and executing campaigns that drive high-quality leads and sales.

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