Digital Campaign Strategist

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

The Role:

Performance Marketing Specialist

We are seeking a highly skilled Performance Marketing Specialist to join our team. As a key member of the marketing department, you will be responsible for developing, executing, and analyzing paid campaigns across multiple channels to drive conversions and improve customer acquisition.

You will own and optimize digital marketing campaigns, including LinkedIn Ads and Google Search campaigns, to generate high-quality leads and contribute to our growth objectives. A data-driven mindset, strong understanding of the B2B SaaS landscape, and ability to scale campaigns in a competitive market are essential requirements for this role.

A successful candidate will have 5-6 years of experience in performance marketing, preferably in B2B SaaS or fintech. Deep hands-on experience with LinkedIn Ads, Google Ads, and performance tracking tools is required. Experience with CRO tools and landing page builders is also desirable.

The ideal candidate will be agile, self-starter, and comfortable moving fast and adapting strategies on the go. Bonus points for experience in fintech, payments, or startup environments.

Key Responsibilities:

  • Plan, execute, and optimize LinkedIn Ads and Google Search campaigns
  • Set up tracking (UTM, Google Analytics, HubSpot) to measure every click, lead, and conversion
  • Build and refine customer outreach funnels using outbound tools like Apollo, Instantly, or Lemlist
  • Collaborate on landing page CRO, A/B testing, and retargeting strategies
  • Own performance marketing metrics and present actionable insights regularly

What We Offer:

  • Hybrid and flexible work culture
  • High autonomy and ownership of your marketing performance
  • Opportunity to make a measurable impact from day one

Qualifications:

  • 5-6 years of experience in performance marketing
  • Deep hands-on experience with LinkedIn Ads, Google Ads, and performance tracking tools
  • Experience with CRO tools and landing page builders
  • Agile and self-starter mindset

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