
Digital Media Strategist
3 days ago
**Job Overview**
Zong CMPak Ltd is seeking a highly skilled Executive Media Planner to support the planning, execution, and optimization of Above-The-Line (ATL) promotional activities across Conventional Media (TV, Radio, Print) and Digital Media (Social media, Display Ads, Video Ads, etc.).
- Main Responsibilities:
- Develop media plans for TV, Radio, Print, and Digital Media to achieve optimal reach and frequency.
- Support the execution of ATL campaigns, ensuring timely and accurate implementation.
- Liaise with internal teams (Brand, Segments, Finance, Procurement etc) to ensure campaign alignment with marketing objectives.
- Monitor media schedules and ensure adherence to planned timelines.
Eligibility Criteria:
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 1-3 years of experience in media planning, advertising, or a related field.
- Familiarity with conventional and digital media platforms is preferred.
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