Digital Product Marketing Strategist

6 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

About us, we are at the forefront of the generative AI industry.

Our flagship product Imagine.art is a leading platform in this space and we're looking for a dynamic Product Marketing Manager to drive its success.

  • We need someone with deep understanding of generative AI to develop and implement product marketing strategies that resonate with our target audiences across B2B and B2C segments.
  • Craft and execute go-to-market strategies for our flagship product. This includes competitive research, benchmarking, messaging, and audience identification.
  • Growth Funnel Management: Understand the Growth Funnel (Acquisition, Activation, Engagement/Retention,Revenue,Re-activation & Referral) and utilize data-driven experimentation to optimize each stage of the funnel.
  • We have extensive experience with Customer Engagement Platforms, particularly CleverTap, to drive product adoption post-acquisition through Push Notifications, Email Marketing, and Pop-ups.
  • Cross-functional Collaboration: Work closely with Product Management, Growth (Performance Marketing), Brand, and Customer Support teams. Conduct thorough market research to gain insights into customer needs, identify untapped opportunities, and develop buyer personas that inform product positioning and marketing strategies.
  • Market Positioning: Analyze market structure, trends, and technology advancements to identify growth opportunities. Develop and communicate strategic plans to position our digital products effectively within the market.
  • Product Launches: Lead the conceptualisation and execution of successful product launches. This involves orchestrating end-to-end go-to-market plans, ensuring product positioning aligns with market needs, and deploying integrated marketing campaigns across multiple channels, including digital marketing and social media.
  • UX Writing & Communication: Develop technical UX writing capabilities and create a


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