Digital Campaign Manager

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time
Social Media Marketing Specialist Role

We are seeking a creative and strategic Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing innovative social media campaigns across various platforms to increase brand awareness, engage our target audience, and drive business results.

Key Responsibilities:
  • Develop a comprehensive social media strategy that aligns with overall marketing objectives and brand identity.
  • IDentify key social media platforms for target audience engagement and growth.
  • Create engaging and shareable content, including text, image, and video, to build and maintain a strong online presence.
  • Collaborate with design and content teams to ensure consistent brand messaging across all social channels.
  • Foster a sense of community around the brand by engaging with followers, responding to comments and messages, and addressing inquiries and concerns promptly.
  • Monitor online conversations and trends to identify opportunities and potential risks.
  • Plan and execute social media campaigns to support product launches, promotions, and other marketing initiatives.
  • Monitor campaign performance, analyze data, and adjust strategies to optimize results.
  • Develop and manage paid social media advertising campaigns to increase reach, drive website traffic, and achieve conversion goals.

The successful candidate will have a deep understanding of social media trends, excellent communication skills, and the ability to analyze data to optimize campaign performance.

Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in social media marketing, with a portfolio of successful campaigns.
  • In-depth knowledge of major social media platforms, advertising tools, and analytics.
  • Strong written and verbal communication skills.
  • Creative mindset with the ability to think outside the box.
  • Analytical skills to interpret data and adjust strategies accordingly.

Candidates with a combination of these skills, along with a passion for social media and digital marketing, will be well-positioned for success in the role of a Social Media Marketing Specialist.

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