
Digital Marketing Campaign Manager
2 weeks ago
We are seeking a highly skilled and dynamic professional to manage our organization's paid advertising campaigns across various digital platforms.
- This role requires researching, implementing, and optimizing PPC campaigns to drive traffic and conversions.
Key Responsibilities:
- Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns.
- Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
- Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
- Collaborating with other marketing team members to ensure consistency across all campaigns.
- Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.
Requirements:
- Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms.
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members.
- Knowledge of Google Analytics and other analytics tools.
- Bachelor's degree in Marketing, Advertising, or a related field is preferred.
- Google Ads and Bing Ads certifications are a plus.
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