Digital Brand Manager

3 days ago


Karachi, Sindh, Pakistan Lumida Wealth Full time
About Us

We are a pioneering digitally native investment advisor, specializing in alternative investments.

Our goal is to revolutionize wealth management by combining investment excellence with cutting-edge digital solutions.

The Role

We are seeking a skilled Digital Brand Manager to build and amplify our online presence across social platforms. If you're a creative storyteller, know how to craft engaging content, and have a deep understanding of audience growth strategies, this role may be suitable for you.

The successful candidate will shape Lumida Wealth's online presence, grow our community, and enhance brand awareness. You'll lead content creation, social media strategy, and engagement efforts to position us as a thought leader in the wealth management and fintech space.

Main Responsibilities:

  • Develop and execute a results-driven social media strategy across LinkedIn, Twitter, YouTube, Meta, TikTok.
  • Create high-quality, engaging, and shareable content, including graphics, short-form videos, and carousels.
  • Manage social media calendars, campaigns, and community engagement.
  • Collaborate with design and marketing teams to maintain a strong brand identity.
  • Track performance metrics and optimize content for engagement & reach.
  • Identify and build relationships with influencers, partners, and industry voices.
  • Stay updated on social media trends and implement best practices.

Requirements:

  • Social Media Management experience with tools like Hootsuite, Buffer, and Sprout Social.
  • Analytics & Insights skills using Google Analytics, Social Media Insights, and Brandwatch.
  • Short-form & Video Scripting expertise for Reels, TikTok, and YouTube Shorts.
  • Copywriting & Storytelling abilities for captions, posts, and brand messaging.

Qualifications:

  • At least 3 years of experience in brand marketing, social media management, or content strategy.
  • The ability to craft compelling narratives and engaging multimedia content.
  • A deep understanding of social media algorithms and audience growth strategies.
  • Possession of passion for finance, investing, and wealth management (desirable).

Why Join Our Team?

  • Be part of a dynamic and innovative company at the forefront of the crypto industry.
  • Join a passionate and talented team dedicated to transforming finance.
  • Enjoy opportunities for professional growth and development.
  • Competitive salary, equity, and benefits package.

We offer an environment conducive to continuous learning, intellectual development, and impactful community engagement, all built on a foundation of exceptional investment expertise.



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