
Senior Digital Marketing Specialist
3 days ago
Job Summary:
We are seeking an experienced Senior Amazon PPC Manager to oversee our brands' Amazon advertising strategies. The ideal candidate will have a strong understanding of Amazon PPC and a proven track record of developing and executing strategies to drive sales and improve return on ad spend (ROAS). This person will be accountable for managing advertising budgets, optimizing campaigns, and identifying new opportunities to scale our portfolio of brands.
Main Responsibilities:
- Develop and Execute Comprehensive Amazon PPC Strategies: Create, implement, and manage comprehensive Amazon PPC strategies to increase sales, improve ROAS, and maximize profitability for multiple brands.
- Campaign Management: Manage all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.
- Performance Analysis and Optimization: Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Implement changes to optimize campaigns for better visibility, conversion rates, and cost efficiency.
- Budget Management: Take full ownership of advertising budgets, ensuring spending is aligned with business goals and delivering the best possible ROI.
- Competitive Research: Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies. Use these insights to develop new PPC tactics and enhance existing campaigns.
- Reporting and Insights: Generate regular reports on PPC performance, providing actionable insights and recommendations to stakeholders.
- Cross-Functional Collaboration: Collaborate with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.
- Stay Updated on Industry Trends: Keep up-to-date with the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.
- Strategic Growth Planning: Identify new opportunities for growth, including new ad types, markets, and channels to expand brand visibility and revenue potential.
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