
Digital Marketing Manager
2 days ago
Job Description:
The User Acquisition Lead will be responsible for leading the development and execution of comprehensive user acquisition strategies to drive app installs and engagement. This includes managing a team of user acquisition specialists, monitoring campaign performance, and allocating budgets to maximize ROI.
Key Responsibilities:
- Team Management: Manage a team of user acquisition specialists to develop and execute user acquisition strategies.
- Campaign Optimization: Plan, launch, and optimize multi-channel acquisition campaigns across platforms such as social media, search engines, display networks, and mobile advertising networks.
- Performance Analysis: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness.
- Strategic Planning: Develop and execute strategic plans to drive business growth and success.
About the Company:
We are a leading technology company that provides innovative solutions for businesses and individuals. Our mission is to drive business growth and success through user acquisition and engagement.
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