Senior Brand Manager

19 hours ago

Lahore, Punjab, Pakistan beBee Careers Full time
Marketing Director Job Description

The Marketing Director is responsible for developing and implementing effective marketing strategies to achieve corporate goals.

  1. Develop and execute comprehensive marketing plans, including short-term and long-term objectives.
  2. Conceptualize and create high-quality marketing materials, such as artwork and print advertisements.
  3. Monitor the outcomes of marketing activities and implement corrective measures to achieve desired results.
  4. Collaborate with agencies to prepare and finalize advertising campaigns, TV commercials, and other promotional materials.
  5. Lead the development of a country marketing calendar to create interest and excitement for the brand.
  6. Create content for digital media, traditional marketing channels, and non-traditional activities that support the marketing plan.
  7. Oversee the creation of creative materials that support each marketing campaign in conjunction with creative partners and agencies.
  8. Develop and manage timelines to keep marketing calendar creation, campaigns, and related activities well-organized and on time.
  9. Manage marketing budgets, timelines, and processes from kick-off to execution.
  10. Establish and maintain efficient processes to ensure timely development and execution of programs within defined parameters.
  11. Present marketing strategies and execution details to management.
  12. Assist with marketing communications to operations and other departments to ensure optimal execution of marketing programs.
  13. Build and maintain relationships with the press.
  14. Identify suitable avenues and events for sponsorships and Employer Branding at job fairs.
  15. Design and create marketing materials such as brochures, greeting cards, souvenirs, standard memoranda, and advertisement material.
  16. Manage social media platforms (Facebook, Twitter, LinkedIn etc.).
  17. Navigate networking opportunities on LinkedIn and other corporate events organized or sponsored by the organization.
  18. Assist management in developing and implementing marketing strategies for existing and new service lines.
  19. Liaise with creative organizations, news agencies, magazines, radio stations, and other media for publicity through programs, news coverage, newsletters, and press releases.
  20. Evaluate and finalize training budgets and training calendars before presenting them to management.

Key Responsibilities:

  • Ability to communicate clearly and concisely, both orally and in writing.
  • A good working knowledge of marketing principles, particularly to support the building and promotion of a brand.
  • Good analytical skills of brands, market research, and market trends.
  • Good knowledge of different media channels for different audiences.
  • Strategic planning and execution.
  • Ability to think creatively.
  • Ability to manage time and budget effectively.
  • Ability to balance multiple priorities and meet deadlines.
  • Ability to work both independently and as part of a team.
  • Proficient in using MS office.

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