Digital Marketing Strategist And Online Advertising Specialist

2 weeks ago


Lahore, Punjab, Pakistan beBee Careers Full time
Key Responsibilities
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  • Develop, implement, and manage Pay-Per-Click (PPC) campaigns across various digital platforms to drive traffic, generate leads, and increase conversions.
  • Conduct thorough keyword research to identify high-performing keywords and optimize ad copy to improve click-through rates (CTR) and conversion rates.
  • Allocate and manage budgets across campaigns to ensure optimal ROI, including bid adjustments, daily spend monitoring, and financial reporting.
  • Create compelling ad copy and design ad creatives that align with campaign goals, ensuring that messaging resonates with the target audience.
  • Conduct A/B testing on ad copies, landing pages, and other campaign elements to optimize performance and maximize conversions.
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, Facebook Ads Manager, etc. Provide insights and recommendations for ongoing optimization.
  • Collaborate with the Search Engine Optimization (SEO) team to align PPC and organic strategies, ensuring a comprehensive approach to digital marketing.
  • Develop and refine audience targeting strategies based on demographics, behaviors, and interests to reach the most relevant prospects.
  • Analyze competitor strategies and implement tactics to outperform them in the digital landscape.

We are seeking a highly skilled Digital Marketing Expert/PPC Specialist to fill this key role.

Job Specification
  • A minimum of years of experience in digital marketing with a focus on PPC campaign management.
  • A Bachelor's degree in Marketing, Business, or a related field.

The ideal candidate will have:

  • Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.
  • A strong understanding of Google Analytics, conversion tracking, and tag management.
  • Experience with keyword research tools (e.g., SEMrush, Ahrefs).
  • Familiarity with A/B testing tools and strategies.
  • A basic understanding of HTML/CSS and landing page optimization is a plus.


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