
Leading Marketing Strategy and Branding in Education
23 hours ago
Brand and Communication Lead needed in an Education Group
\We are seeking a seasoned Brand and Communication Lead to join our team.
Key Responsibilities- Develop and execute comprehensive branding strategies for new schools, including setting up their communication ecosystems and marketing activations.
- Craft and implement innovative marketing plans to boost admission numbers across schools in India.
- Create and launch groundbreaking GTM campaigns, involving ideation, content creation, channel planning, and implementation to achieve regular monthly lead targets.
- Nurture leads through the development of effective and customized marketing content.
- Collaborate with school marketing teams to support and guide their ATL and BTL market activation efforts.
- Design and create engaging marketing materials for schools, including emailers, brochures, infographics, and video assets that cater to diverse stakeholders and teams at various stages of the customer buying cycle.
- Maintain and enforce the company's Visual Identity across all customer touchpoints, ensuring consistent representation and regular audits.
- Work with School communication managers to effectively manage and audit schools' communication channels, including social media, newsletters, and websites.
- Promote PR and media outreach efforts at schools in coordination with school communication managers.
- Foster adherence to global best practices across various customer touchpoints among all schools in the India Region.
- Manage central India social media handles, newsletters, and other central brand-building activities and initiatives.
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