Leading Marketing Strategy and Branding in Education

23 hours ago


Hyderabad City Taluka, Pakistan beBee Careers Full time

Brand and Communication Lead needed in an Education Group

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We are seeking a seasoned Brand and Communication Lead to join our team.

Key Responsibilities
  • Develop and execute comprehensive branding strategies for new schools, including setting up their communication ecosystems and marketing activations.
  • Craft and implement innovative marketing plans to boost admission numbers across schools in India.
  • Create and launch groundbreaking GTM campaigns, involving ideation, content creation, channel planning, and implementation to achieve regular monthly lead targets.
  • Nurture leads through the development of effective and customized marketing content.
  • Collaborate with school marketing teams to support and guide their ATL and BTL market activation efforts.
  • Design and create engaging marketing materials for schools, including emailers, brochures, infographics, and video assets that cater to diverse stakeholders and teams at various stages of the customer buying cycle.
  • Maintain and enforce the company's Visual Identity across all customer touchpoints, ensuring consistent representation and regular audits.
  • Work with School communication managers to effectively manage and audit schools' communication channels, including social media, newsletters, and websites.
  • Promote PR and media outreach efforts at schools in coordination with school communication managers.
  • Foster adherence to global best practices across various customer touchpoints among all schools in the India Region.
  • Manage central India social media handles, newsletters, and other central brand-building activities and initiatives.


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