Donor Engagement Strategist
3 days ago
Islamic Aid is seeking a skilled Salesforce Email Template Expert to lead our email communications and enhance donor engagement efforts.
As a member of our remote team, you will have the opportunity to contribute to impactful projects on a global scale, while working in a flexible and collaborative environment.
Key Responsibilities:
1. Email Template Design and Development:
Design and create professional, responsive, and dynamic email templates using Salesforce Email Template Builder, leveraging merge fields, dynamic content, and conditional logic to personalize donor communications.
Collaborate with the fundraising and donor engagement teams to develop and execute communication cycles that meet donor expectations.
2. Donor Communication Management:
Develop and implement targeted email campaigns tailored to donor preferences and behaviors, segmenting donor lists to optimize results.
Automate email workflows for donation receipts, follow-ups, campaign updates, and donor retention strategies to enhance donor engagement.
3. Performance Analysis and Optimization:
Monitor the performance of email campaigns using Twilio and Salesforce analytics, analyzing key metrics (e.g., delivery rates, open rates, and click-through rates) to identify areas for improvement.
Optimize templates and workflows based on A/B testing and campaign results to enhance donor engagement.
4. Collaboration and Mentorship:
Train and mentor junior team members in Salesforce Email Template Builder and Twilio integration, documenting processes, best practices, and workflows to ensure consistent and high-quality communication standards.
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