Apps Marketing Manager

1 week ago

Rawalpindi Cantonment, Pakistan Grace Technologies Full time

Job Description:
We are looking for a skilled Marketing Manager to lead our marketing efforts, focusing on maximizing ROI, managing campaigns, and utilizing tools like AdMob, Firebase, and analytics to drive success. The ideal candidate will be data-driven, creative, and have a strong background in digital marketing within the App industry.

Key Responsibilities:

  1. Develop and implement comprehensive marketing strategies to enhance our App's visibility and user engagement.
  2. Use Firebase and other analytics tools to gather insights, track App performance, and make data-driven decisions.
  3. Monitor and manage the marketing budget to ensure maximum ROI.
  4. Conduct market research to identify trends and opportunities in the app industry.
  5. Oversee the creation of promotional materials and marketing campaigns.
  6. Develop and execute marketing campaigns across all channels and app store optimization (ASO).
  7. Manage and optimize Google Ads campaigns to achieve target ROAS and ROI.
  8. Work with the product team to understand user needs and develop marketing campaigns that address those needs.
  9. Collaborate with other marketing teams to create integrated marketing campaigns.

Qualification & Experience:

  • Bachelor in IT/SE/CS or relevant field.
  • 2-3 years of professional experience required.

Job Type: Full-time
Ability to commute/relocate: Rawalpindi: Reliably commute or planning to relocate before starting work (Preferred)

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

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