Marketing Intelligence Specialist

6 days ago


Karachi, Sindh, Pakistan Esquare Services (Pvt) Ltd Full time
Marketing Research Manager

The position of Marketing Research Manager at Esquare Services (Pvt) Ltd is a key role that entails being the single point of contact for all organizational research needs. Whether these needs are internally or externally managed, the incumbent will be responsible for all analytical activities conducted on the IMS platform and required to regularly monitor market trends to gauge opportunities and threats to the company's products.

Key Responsibilities
  1. The primary responsibility of this role is to develop a detailed analysis on quarterly IMS reports and identify areas of opportunity in the market for growth.
  2. The incumbent will support brand teams with their research requirements and coordinate research projects with third-party agencies once initiated.
  3. The incumbent must ensure effective management of research projects and alignment of research objectives with brand objectives.
  4. Responsibilities also include coordinating all ad-hoc research undertaken on any brand within the organization.
  5. The Market Intelligence Group's activities aimed at gathering competitive information from the market fall under this role's responsibilities.
  6. The incumbent must organize trainings on the IMS platform for all relevant colleagues.
  7. Liaising effectively with the New Product Planning function on all marketing research related to products in the pipeline is essential.
  8. Liaising with the Business Development function for marketing research related to new projects is also crucial.
  9. Conducting marketing research regarding the development of Retail Trade initiatives is another key aspect of this role.


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