Custom Software Development PPC Strategist

7 days ago


Lahore, Punjab, Pakistan Techdots Full time

Techdots is a fast-paced and innovative company looking for an experienced PPC Expert to join our marketing team. As a highly skilled digital advertising specialist, you will play a critical role in expanding our client base and increasing market visibility through effective management of custom software development PPC campaigns.

Key Responsibilities
  • Develop and implement comprehensive PPC strategies across Google Ads, Bing Ads, LinkedIn, and other platforms to drive high-quality leads and maximize ROI.
  • Conduct thorough keyword research to target relevant, high-intent search queries, ensuring the accuracy and effectiveness of our PPC campaigns.
  • Design and execute targeted remarketing campaigns to re-engage potential clients and foster long-term relationships.
  • Collaborate with the content, design, and web development teams to optimize landing pages and ads for improved conversion rates.
  • Analyze campaign performance using analytics tools (Google Analytics, SEMrush, etc.) and make data-driven decisions to enhance overall campaign success.
  • Stay up-to-date with the latest PPC trends, algorithm updates, and best practices within the software development industry.
  • Implement A/B testing on ad copy, landing pages, and keywords to continually improve campaign effectiveness.
  • Provide regular performance reports and actionable insights to senior management, enabling informed decision-making.
Required Qualifications
  • Prior experience in managing PPC campaigns, particularly for custom software development firms or similar B2B tech environments.
  • Hands-on expertise with Google Ads, Bing Ads, LinkedIn Ads, and other relevant PPC platforms.
  • Strong understanding of keyword research, audience targeting, and budget management.
  • Proficiency in using Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and other SEO/PPC tools.
  • Ability to analyze complex data, generate detailed reports, and adjust campaigns for optimal performance.
  • Familiarity with conversion rate optimization (CRO) principles and experience with A/B testing.
  • Excellent written and verbal communication skills to create compelling ad copy and reports.
  • Self-motivated with strong organizational skills, attention to detail, and the ability to work independently in a remote environment.


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