E-Marketing Strategic Lead

3 days ago


Lahore, Punjab, Pakistan Custom Software Full time
E-Marketing Executive Team Lead

We are seeking a skilled and ambitious E-Marketing Executive Team Lead to join our growing team at Custom Software Ltd. This is an exciting opportunity for a graduate with a degree in marketing, business, economics, mathematics, or computing to take on a key role in driving our company's online presence forward.

As an E-Marketing Executive Team Lead, you will be responsible for liaising and building relationships externally with customers and suppliers and internally with different related and supporting departments. You will contribute to the strategic planning of an annual or long-term marketing plan to drive forward agreed company objectives. Planning, developing, and implementing effective marketing communication campaigns for conferences and exhibitions will also be a key part of your role.

To succeed in this position, you will need to have extraordinary skills in managing and controlling the relationship between the product/services and the target audience. You must be able to use the full marketing mix for the company's marketing communications e.g. press releases, newsletters. Managing the production of marketing materials, including leaflets, posters, and flyers, will involve writing and proofreading copy, and liaising with designers and printers.

You will also be responsible for understanding the product and customer profile and writing thorough specs for each conference/exhibition. Maintaining, building, and updating mailing databases will be a crucial task. Monitoring ongoing campaign spend against the budget, keeping accurate records, and highlighting where variances occur will require strong analytical skills.

The successful candidate will have undertaken detailed ongoing analysis of marketing campaigns to ensure targets are met. They will carry out market research and customer surveys to assess demand, brand positioning, and awareness. Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation, and promotion for each conference and exhibition will be a key responsibility.

Key Responsibilities:

  • Liaise and build relationships externally with customers and suppliers and internally with different related and supporting departments.
  • Contribute to the strategic planning of an annual or long-term marketing plan to drive forward agreed company objectives.
  • Plan, develop, and implement effective marketing communication campaigns for conferences and exhibitions.
  • Use the full marketing mix for the company's marketing communications e.g. press releases, newsletters.
  • Manage the production of marketing materials, including leaflets, posters, and flyers.
  • Understand the product and customer profile and write thorough specs for each conference/exhibition.
  • Maintain, build, and update mailing databases.
  • Monitor ongoing campaign spend against the budget and keep accurate records.
  • Carry out market research and customer surveys to assess demand, brand positioning, and awareness.
  • Assist in the production of ongoing competitor analysis and reporting.


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