Digital Marketing Manager

5 days ago

Karachi East District, Sindh, Pakistan Parhlo Full time

The Marketing Manager is responsible for overseeing all aspects of the company's marketing and branding strategy. This role involves developing and executing comprehensive marketing plans, managing campaigns across multiple channels, building brand awareness, and driving growth through innovative marketing initiatives. The ideal candidate is both creative and analytical, capable of transforming ideas into actionable strategies that align with business goals.

Key Responsibilities:

●    Develop and implement overall marketing strategies to achieve business objectives and brand growth.

●    Lead the planning and execution of digital, social media, and offline marketing campaigns.

●    Define brand positioning, messaging, and visual identity to ensure consistent communication across all platforms.

●    Conduct market research and competitor analysis to identify new opportunities and trends.

●    Collaborate with cross-functional teams (sales, operations, and creative) to align marketing efforts with company goals.

●    Manage advertising budgets and allocate resources effectively across campaigns.

●    Oversee content creation, promotional materials, and brand storytelling.

●    Monitor performance metrics (ROI, engagement, conversions) and report results to management.

●    Supervise and mentor the marketing team to ensure creativity, productivity, and high performance.

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