Lead Primary

1 week ago


Karachi, Sindh, Pakistan National Foods Limited Full time 1,500,000 - 3,000,000 per year

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose
To lead, plan, and optimize the Primary and Secondary transportation network across Pakistan, ensuring timely, cost-effective, and compliant delivery of goods from plants to distribution centers, and from warehouses to customers. The role aims to achieve best-in-class logistics performance while maintaining high service levels, vehicle utilization, and compliance with company SOPs and regulatory requirements.

Key Responsibilities

  • Oversee primary dispatches from plants to warehouses and secondary deliveries from warehouses to customers/distributors.
  • Develop and maintain transportation schedules, ensuring adherence to delivery timelines.
  • Monitor daily dispatch performance through dashboards and KPIs.
  • Ensure on-time and in-full (OTIF) delivery targets are met across all regions.
  • Drive route optimization and load utilization initiatives to reduce cost per ton/km.
  • Evaluate and negotiate with 3PL/4PL partners to ensure cost competitiveness and service reliability.
  • Validate and approve freight bills, ensuring alignment with agreed contracts and performance.
  • Conduct regular benchmarking with FMCG peers to identify improvement opportunities.
  • Develop and track KPIs such as OTIF, vehicle utilization, cost per km, fuel efficiency, and damage ratio.
  • Maintain visibility through transportation dashboards, providing regular updates to management.
  • Ensure compliance with transport safety, security, and quality standards (e.g., GWP, HSE).
  • Enforce transport SOPs, driver safety guidelines, and vehicle maintenance checks.
  • Implement ISO, or BRC-compliant transport procedures where applicable.
  • Address incidents and perform Root Cause Analysis (RCA) for delivery failures or product damage.
  • Lead and guide regional logistics teams and coordinators.
  • Collaborate with Planning, Warehousing, Sales and Operations teams for smooth operations.
  • Build strong partnerships with internal and external stakeholders to ensure operational efficiency.
  • Responsible for Transport Budget of over 1.5 B Per/Annum.

Experience/ Competencies

  • Minimum 5 years of experience in FMCG transport/logistics operations.
  • Proven experience managing nationwide distribution networks and 3PL partnerships.
  • Exposure to SAP/TMS systems will be an added advantage.
  • Strong analytical and problem-solving skills.
  • Deep understanding of transport network planning, fleet management, and 3PL operations.
  • Proficient in Excel, Power BI, and logistics tracking tools (TMS/WMS).
  • Excellent communication and vendor negotiation skills.
  • Hands-on knowledge of transport safety protocols and regulatory compliance.

Knowledge including: education, qualifications and training

  • Bachelor's degree in Supply Chain, Logistics, or Business Administration (Master's preferred).

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.


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