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App Store Optimization

2 weeks ago

Lahore Johar Town, Pakistan The Brainstormer Technologies Full time 250,000 - 300,000 per year

About the Role

We are looking for a motivated and detail-oriented ASO Specialist to join our team. The candidate will be responsible for optimizing our mobile applications on both Google Play Store and Apple App Store to improve visibility, rankings, and organic downloads.

Key Responsibilities

  • Conduct keyword research for both iOS and Android platforms.
  • Optimize app titles, descriptions, screenshots, and metadata to improve app ranking and conversion rates.
  • Monitor and analyze app performance metrics such as rankings, downloads, reviews, and ratings.
  • Plan and execute A/B testing for creatives (icons, screenshots, videos).
  • Collaborate with marketing and development teams to align ASO strategies with overall business goals.
  • Stay updated with the latest ASO trends, algorithm changes, and competitor strategies.
  • Generate regular performance reports with actionable insights.

Requirements

  • Minimum 1 year of proven experience in App Store Optimization (ASO) for both iOS and Android.
  • Solid understanding of ASO tools.
  • Knowledge of app marketing strategies and mobile analytics.
  • Strong analytical and research skills.
  • Familiarity with design trends for app creatives.
  • Good communication and collaboration skills.

What We Offer

  • Onsite role with a collaborative work environment.
  • Growth opportunities in digital marketing and mobile app strategy.
  • Exposure to multiple SaaS products and client projects.

Job Type: Full-time

Pay: Rs25, Rs30,000.00 per month

Ability to commute/relocate:

  • Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor's (Preferred)

Experience:

  • Relevant : 1 year (Required)

Work Location: In person