ASO - APP Store optimization executive

2 weeks ago

Lahore, Punjab, Pakistan Brickslogix Full time 900,000 - 1,200,000 per year

Key Responsibilities

  • Research and identify high-performing keywords to improve app rankings.
  • Write and optimize app titles, descriptions, screenshots, and other metadata.
  • Conduct competitor analysis to identify growth opportunities.
  • Plan and execute A/B testing for app icons, screenshots, and descriptions.
  • Monitor and analyze app performance metrics (downloads, rankings, reviews).
  • Work with the design team to create engaging visuals for app stores.
  • Collaborate with the marketing team to align ASO with overall growth strategies.
  • Regularly update app store listings based on trends and analytics.

Required Skills & Qualifications

  • Proven experience in App Store Optimization (ASO) for iOS & Android.
  • Strong understanding of SEO principles and keyword research tools.
  • Familiarity with ASO tools (App Annie, Sensor Tower, Mobile Action, etc.).
  • Knowledge of app store guidelines and algorithm updates.
  • Basic knowledge of graphic design for store visuals (preferred).
  • Strong analytical skills and attention to detail.
  • Excellent communication and reporting skills.

Job Type: Part-time

Work Location: In person

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