Trade Marketing Executive
1 week ago
We're Hiring: Trade Marketing Executive – Islamabad
Location: Islamabad
About the Role
We're on the lookout for a driven and detail-oriented Trade Marketing Executive to join our Trade Marketing team. In this role, you'll be the key link between marketing strategy and on-ground execution—ensuring our brands shine across retail channels. From managing POSM installations to executing trade campaigns with the sales team, you'll play a hands-on role in bringing our trade plans to life.
Key Responsibilities
- Own and execute all in-market trade marketing initiatives
- Manage installation & maintenance of POSM (Point of Sale Materials)
- Track and maintain records of all TPOSM, PPOSM, and giveaways
- Ensure accurate distribution of POSM to distributors as per guidelines
- Collaborate daily with sales teams on trade activities
- Deploy and monitor long-term trade projects and touchpoints
- Train field teams on trade programs and initiatives
- Support regional sales team in launching trade programs and brand campaigns
- Provide essential shop-level data (coverage, frequency, etc.) to head office
Qualifications & Experience
- Bachelor's in Business or related field (Master's preferred)
- 1–3 years of experience in FMCG or Tobacco industry
- Strong field execution and analytical skills (especially in Excel)
- Comfortable with on-ground market visits
- A team player who thrives under tight timelines
What We Offer
- Competitive salary package and growth opportunities
- Field-based exposure with leading trade and retail partners
- Collaborative environment with a high-performance culture
- Chance to play a pivotal role in brand visibility and market execution
Job Type: Full-time
Location:
- Islamabad (Required)
Work Location: In person
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