Marketing Officer

3 days ago

Karachi, Sindh, Pakistan Global Step Full time 495,000 - 660,000 per year

About Us

Global Step Pvt. Ltd. is a leading educational consultancy based in Karachi, connecting students with top universities and study opportunities around the world. Our mission is to guide students toward global success through expert counseling, seamless processing, and digital innovation.

We are looking for a Marketing Officer who is creative, tech-savvy, and results-driven — someone who can manage digital platforms, campaigns, and content creation end-to-end while supporting the company's growth across international markets.

Key Responsibilities

  • Plan and execute digital marketing campaigns across social media and other platforms.
  • Manage day-to-day social media operations — content planning, posting, and community engagement.
  • Design marketing materials including banners, flyers, and digital creatives.
  • Edit and produce short videos and reels for campaigns, events, and brand promotion.
  • Generate leads through targeted campaigns and strategic digital initiatives.
  • Manage and update the company website regularly (WordPress).
  • Oversee CRM systems for student inquiries, follow-ups, and conversions.
  • Coordinate with management to plan, analyze, and improve marketing performance.
  • Stay up to date with digital marketing trends and competitor activities.

Requirements

  • Bachelor's degree in Marketing, Media, or a related field.
  • 1–2 years of experience in marketing, preferably in an education or service industry.
  • Proficiency in:
  • Graphic Design (Canva, Adobe Photoshop)
  • Video Editing (CapCut, or similar tools)
  • Social Media Management (Meta Suite, LinkedIn, etc.)
  • Campaign & Lead Management (Meta Ads experience preferred)
  • Website Development & Maintenance (WordPress or similar)
  • CRM Tools (CRM platforms)
  • Excellent written and communication skills.
  • Strong sense of creativity, initiative, and ownership.

What We Offer

  • Competitive salary based on experience.
  • Opportunity to work in a fast-growing educational consultancy with global exposure.
  • Collaborative and supportive work environment.
  • Career growth and learning opportunities across digital marketing and education sectors.

Job Type: Full-time

Pay: Rs40, Rs55,000.00 per month

Work Location: In person

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