Assistant Manager Marketing Services

2 weeks ago

Karachi, Sindh, Pakistan National Foods Limited Full time 900,000 - 1,200,000 per year

Job Purpose
To develop and execute the BTL marketing strategies across key international markets, ensuring alignment with overall brand strategy. This role is responsible for in-market activations, point-of-sale management, and tracking the effectiveness of marketing efforts, ensuring consistent brand execution across diverse geographies.

Job Responsibilities

  • Activation Strategy & In-Market Execution:

  • Develops BTL strategy and oversees all in-market execution activities.

  • Works closely with the Category & Brand Manager to ensure localized execution aligns with central marketing strategies.
  • Develops, localizes, and compiles activation plans across all key markets in coordination with the brand team.
  • Manages the placement and rotation of in-store POSM to ensure maximum impact.
  • Plans and oversees the execution of trade and food exhibitions.

Team Management

  • Manages Brand Builders stationed in international markets, providing guidance and support for local execution.
  • Builds and maintains necessary infrastructure in each focus market for effective execution.
  • Ensures that in-market teams adhere to brand guidelines and activation best practices.

Performance Tracking

  • Tracks the effectiveness of in-market activations, providing regular feedback and data to the brand team.
  • Ensures quality and consistency of execution across different markets.
  • Collects consumer insights and campaign performance data to develop a CRM framework.

Coordination

  • Works closely with the Category & Brand Manager for execution of in-market activations, POSM, and product launches.
  • Collaborates with distributors and third-party agencies to ensure smooth execution of campaigns.

Skills

  • Strong project management and executional skills.
  • Ability to collaborate across teams, including brand managers, sales, and distributors.
  • Strong negotiation and vendor management skills
  • Excellence in oral, written, and electronic communication.
  • Ability to multitask and manage multiple markets and projects simultaneously.
  • Financial acumen to track and manage activation budgets effectively.

Experience Required & Background Requirements

  • 5+ years of experience in BTL Marketing, trade marketing, or in market activations within FMCG
  • Experience working in international markets is a plus
  • Experience managing third party agencies and execution teams
  • Experience in taking a singular idea, localizing and executing it in different markets
  • Experience in capability & in market marketing infrastructure development

We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.

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