
Marketing Officer
2 weeks ago
Job Roles and Responsibilities:
- Plan, propose and carry out in store programs/events with the coordination of Outlet Managers and approval of director.
- Create a monthly and annual marketing calendar for Retail outlets, Online and Distribution.
- Identify and evaluate adequate brand recognition and promotion opportunities through Sponsorships, exhibitions, festivals, and coordination with other brands for partnerships etc.
- Continuously improve customer experience by capturing and analyzing the appropriate customer information at the outlets, insights from retail stores and adopting best practices, and then acting on the information.
- Collaborate with other departments (Retail and Online) to manage reputation, identify key players and coordinate actions.
- Network, Coordinate and interact with Publishers and Authors for events or live sessions and generate campaigns with different Media or Radio Channels.
- Supervise and monitor the Development of content used in designing all the artworks/newsletters/material/proposal/catalogue/flyers/posters/forms/bookmarks/standees/banners/backdrop and etc.
- Build and execute a research strategy to always keep a track on customer experience at all touch points and also explore new product lines.
- Provide marketing tracking and research information by collecting, analyzing and summarizing data and content.
- Supervise Liberty Loyalty programs, bank promotions and any other discount schemes.
- Creation, Implementation and monitoring of Social Media strategy
- Regular store visits to evaluate customer feedback and potential campaigns
Requirements:
- BBAMarketing from Reputable Institute.
- Proven experience of 2 – 3 years
- Must have strong background in Branding, digital marketing, event coordination & management.
- Strong written & verbal communication skills.
- Must have people management & management skills
- Must be an Avid book reader.
Job Type: Full-time
Pay: Rs40, Rs50,000.00 per month
Work Location: In person
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