Marketing Officer

2 weeks ago


Karachi, Sindh, Pakistan Liberty Books Pvt Ltd Full time 400,000 - 600,000 per year

Job Roles and Responsibilities:

  • Plan, propose and carry out in store programs/events with the coordination of Outlet Managers and approval of director.
  • Create a monthly and annual marketing calendar for Retail outlets, Online and Distribution.
  • Identify and evaluate adequate brand recognition and promotion opportunities through Sponsorships, exhibitions, festivals, and coordination with other brands for partnerships etc.
  • Continuously improve customer experience by capturing and analyzing the appropriate customer information at the outlets, insights from retail stores and adopting best practices, and then acting on the information.
  • Collaborate with other departments (Retail and Online) to manage reputation, identify key players and coordinate actions.
  • Network, Coordinate and interact with Publishers and Authors for events or live sessions and generate campaigns with different Media or Radio Channels.
  • Supervise and monitor the Development of content used in designing all the artworks/newsletters/material/proposal/catalogue/flyers/posters/forms/bookmarks/standees/banners/backdrop and etc.
  • Build and execute a research strategy to always keep a track on customer experience at all touch points and also explore new product lines.
  • Provide marketing tracking and research information by collecting, analyzing and summarizing data and content.
  • Supervise Liberty Loyalty programs, bank promotions and any other discount schemes.
  • Creation, Implementation and monitoring of Social Media strategy
  • Regular store visits to evaluate customer feedback and potential campaigns

Requirements:

  • BBAMarketing from Reputable Institute.
  • Proven experience of 2 – 3 years
  • Must have strong background in Branding, digital marketing, event coordination & management.
  • Strong written & verbal communication skills.
  • Must have people management & management skills
  • Must be an Avid book reader.

Job Type: Full-time

Pay: Rs40, Rs50,000.00 per month

Work Location: In person


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