Assistant Manager

2 weeks ago

Lahore, Punjab, Pakistan 365 Care Group Full time 900,000 - 1,200,000 per year

Position:
Assistant Manager – Growth & Performance

Location:
Lahore (On-site)

About the Role

We're looking for a data-driven growth marketer to lead our paid acquisition and funnel optimization efforts. As
Assistant Manager – Growth & Performance
, you'll be responsible for scaling our customer base through Meta, Google UAC, TikTok, and emerging ad platforms while maximizing ROI. You'll work closely with product, design, and CRM to create a seamless journey from first click to loyal customer.

Key Responsibilities

  • Campaign Strategy & Execution
    : Plan, launch, and optimize paid campaigns across multiple channels, balancing short-term conversions with long-term LTV.
  • Funnel Optimization
    : Identify and fix drop-off points in the acquisition funnel using analytics and A/B testing.
  • Creative Testing
    : Collaborate with designers and video editors to test different hooks, formats, and messages.
  • Tracking & Reporting
    : Maintain accurate UTMs, build performance dashboards, and deliver weekly/monthly insights to leadership.
  • Budget Management
    : Allocate and manage monthly ad spend across channels with performance accountability.
  • Cross-Team Collaboration
    : Work with CRM on reactivation and retention campaigns, and with product on conversion-focused updates.

Required Skills & Experience

  • 4–6 years in paid acquisition, growth, or performance marketing.
  • Strong track record of managing budgets above PKR 5M/month.
  • Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads Manager.
  • Experience with Google Analytics 4, Looker Studio, and attribution tools.
  • Comfort with rapid testing and iteration.
  • Industry Preference:
    Fintech, Payments, E-commerce, or High-Growth Tech Start-ups

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