Performance Marketing Specialist

1 day ago

Lahore, Punjab, Pakistan Lestars Management Consultancy Full time 2,400,000 per year

Experience Required: 2–4 years

Reporting To: Head of Growth / Marketing Lead

Industry: AI, SaaS, or Tech

About Us:

We're a fast-growing tech-driven company building cutting-edge digital solutions. We're looking

for a results-oriented Performance Marketing Specialist who thrives on data, creative testing,

and ROI-driven growth strategies. If you're passionate about scaling brands and building

high-performing funnels — this is your role.

Key Responsibilities:

● Plan, execute, and optimize paid media campaigns across Google Ads, Meta

(Facebook/Instagram), YouTube, and LinkedIn

● Drive performance marketing across the full funnel — awareness, acquisition,

retargeting, and conversion

● Manage ad budgets efficiently to maximize ROAS and CPA targets

● Analyze data and prepare weekly/monthly performance reports

● A/B test creatives, copy, landing pages, and audience segments

● Collaborate with content, design, and development teams for campaign assets

● Monitor competitor strategies and industry trends to stay ahead

● Recommend and implement strategies to improve lead quality and conversion rates

Requirements:

● 2–4 years of hands-on experience in paid digital marketing

● Proven track record in managing performance campaigns with measurable ROI

● Strong command over Google Ads, Facebook Ads Manager, and analytics tools

● Familiarity with GA4, Tag Manager, and conversion tracking

● Experience working with landing page builders (Unbounce, Webflow, etc.)

● Analytical mindset with a creative edge

● Excellent communication and reporting skills

● Ability to work independently in a fast-paced, result-oriented environment

Preferred (Nice to Have):

● Experience in SaaS, tech, or AI-related industries

● Basic knowledge of SEO, email automation, or CRM tools

● Familiarity with automation tools (Zapier, Make, etc.)

What We Offer:

● Competitive salary: PKR 200,000/month

● Fast-paced learning environment with growth opportunities

● Opportunity to build and scale campaigns with global reach

● A collaborative, no-bureaucracy culture where performance matters

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