Performance Marketing

4 days ago

Lahore, Punjab, Pakistan Gamivision Full time 900,000 - 1,200,000 per year
Job Description: 

We are seeking a results-driven Performance Marketing & ASO Specialist to join our team and drive the growth of our Android mobile games. The ideal candidate will be responsible for maximizing visibility, conversions, downloads, and overall ROI through a combination of App Store Optimization (ASO) and performance marketing campaigns.

This role requires hands-on experience with Google Play Console, a strong understanding of Play Store policies & violations, and a proven ability to manage and optimize both organic and paid acquisition channels.

Key Responsibilities:

ASO & Play Store Management
  • Develop and implement ASO strategies for Android games to improve rankings, visibility, and downloads.
  • Conduct in-depth keyword research and optimize titles, descriptions, tags, and other metadata.
  • Perform A/B testing on store creatives (icons, screenshots, feature graphics, and videos) to maximize conversion.
  • Monitor and ensure compliance with Google Play Store policies; identify and resolve policy violations proactively.
  • Manage game listings for new releases and updates, ensuring best practices are applied.

    Performance Marketing
  • Plan, execute, and optimize user acquisition campaigns across multiple channels 
  • Track and analyze campaign performance, retention, ROAS, and CPI to achieve growth targets.
  • Work closely with the creative team to produce ad creatives that drive engagement and conversions.
  • Continuously A/B test campaigns, targeting, and creatives to improve performance.

    Analytics & Reporting
  • Monitor keyword rankings, competitor positioning, and user feedback to refine strategies.

  • Use tools equivalent to evaluate campaign effectiveness.

  • Provide actionable insights and performance reports to stakeholders.

    Collaboration & Growth
  • Work cross-functionally with product, development, and marketing teams to align ASO and performance marketing strategies with overall business goals.
  • Stay updated on industry trends, algorithms, policies, and emerging user acquisition strategies in the gaming industry.
  • Conduct competitive analysis to identify growth opportunities and benchmarks.
Requirements:
  • 2 to 3 years of proven experience in ASO, preferably within the gaming industry on Android.
  • Strong understanding of Google Play Store algorithms, ranking signals, and user behavior in the gaming space.
  • Familiarity with ASO tools such as Sensor Tower, AppTweak, Mobile Action, or similar platforms.
  • Hands-on experience with data analytics and tools like Google Analytics, Firebase, or App Annie.
  • Excellent communication skills and a team-player attitude.
  • Strong problem-solving mindset and ability to manage multiple projects simultaneously.
Preferred:

  • Background in mobile gaming (a strong plus).

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