
ASO Specialist
3 days ago
Key Responsibilities:
- Conduct keyword research, competitive analysis, and market trend evaluation for app store optimization
- Optimize app store metadata (titles, subtitles, descriptions, keyword fields, etc.) to boost visibility and downloads
- Collaborate with the design team to create and test high-performing store creatives (icons, screenshots, videos)
- Monitor app store rankings, conversion rates, and user behavior to identify growth opportunities
- Execute A/B tests on store assets and analyze performance to improve user acquisition
- Track and report ASO performance using tools like Sensor Tower, AppTweak, App Annie, or Mobile Action
- Stay current with app store algorithm updates, platform guidelines, and industry best practices
- Work closely with product, UA, and data teams to align ASO strategy with broader marketing and product goals
Requirements:
- 2–5 years of experience in ASO, ideally within the mobile gaming industry
- Deep understanding of app store ecosystems (Google Play & iOS App Store)
- Proficiency in ASO tools (e.g., AppTweak, Sensor Tower, Mobile Action, App Annie)
- Experience with A/B testing tools such as Storemaven or SplitMetrics
- Strong analytical skills and familiarity with app analytics platforms (e.g., Firebase, Appsflyer, Adjust)
- Excellent communication, collaboration, and project management skills
- Passion for mobile gaming and understanding of the mobile game player lifecycle
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