Marketing Specialist

7 days ago

Rawalpindi, Punjab, Pakistan sequel technologies Full time 1,200,000 - 2,400,000 per year

Location: Bahria Town Phase 7 (Preference for residents of Bahria, DHA, Askari 14, or nearby areas)

Company Description

Sequel Technologies, a software company providing healthcare IT and medical billing services to the US market.

Responsibilities

  • Develop and execute digital marketing strategies to drive brand awareness and lead generation.
  • Manage and optimize digital ad campaigns across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
  • Plan, create, and schedule content for various digital channels, ensuring it aligns with brand messaging and goals.
  • Monitor and analyze campaign performance and adjust strategies accordingly to achieve desired results.
  • Use analytics tools such as Google Analytics, SEMrush, and Facebook Insights to track and report on marketing performance.
  • Conduct market research to identify trends, the competitive landscape, and audience insights to refine marketing efforts.
  • Collaborate with cross-functional teams, including design and content teams, to develop marketing assets and materials.
  • Assist in the creation and distribution of email marketing campaigns, ensuring targeted and effective communication.
  • Monitor social media channels, engage with followers, and promote content that enhances brand presence.
  • Coordinate with external vendors and partners for marketing initiatives and campaigns.
  • Stay up-to-date with the latest trends in digital marketing, social media, and content creation, applying these insights to improve campaigns.
  • Perform any other tasks assigned by the team lead.

Qualifications/Skills

  • Experience required: 3-5 years in digital marketing or related field
  • Position type: Mid-level
  • Education: BS Degree in Marketing, Business, or a related field from a reputable university
  • Strong understanding of digital marketing concepts, including SEO, SEM, social media, content marketing, and email marketing
  • Proficiency in using digital marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics, etc.)
  • Excellent communication skills, both written and verbal
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Creative thinker with strong problem-solving skills

Timings

  • 6:00 PM to 3:00 AM

Benefits

  • Healthcare (OPD + IPD)
  • Entertainment Allowance
  • Cellular Allowance
  • Provident Fund

Job Type: Full-time

Application Question(s):

  • Are you a resident of Bahria Town Phase 7/8, DHA 1/2, Askari 14, Gulraiz, or Humak? If not, kindly state your area of residency.

Location:

  • Rawalpindi (Required)

Work Location: In person

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