Meta and Google AD Strategist

2 weeks ago

Lahore, Punjab, Pakistan TVGM Full time 900,000 - 1,200,000 per year

TVGM Group is a multi-brand company operating across the UAE, Pakistan, and the US, with a focus on creative content, business services, and events. Our verticals include:

  1. TVGM World – High-end content production and filmmaking

  2. GetBiz Dubai – Business setup, licensing, and immigration services in the UAE

  3. Photobooth PK / Photobooth ME – Premium photobooth services for weddings and events across Pakistan and the Middle East

  4. NextShot Weddings by TVG – A premium wedding concierge brand offering full-service event coverage, including luxury photography, cinematic filmmaking, and personalized client experiences

We're looking for a Meta and Google Ad Strategist to lead digital ad campaigns across these brands, focusing on media planning, paid ad management, and performance optimization.

About the Role

This is a remote, part-time/freelance role (estimated ~15-20 hours/week) for a performance-driven Meta and Google Strategist. You'll be responsible for running and optimizing Meta (Facebook/Instagram) and Google Ads campaigns across multiple verticals, with an emphasis on high-quality lead generation and campaign ROI.

You'll be given creative assets and expected to independently plan, manage, and scale campaigns.

What You'll Do


• Plan and manage paid media campaigns on Meta & Google Ads


• Develop media plans, manage budgets, placements, and targeting strategies


• Implement keyword structures, exclusions, and audience segmentation


• Optimize campaigns based on ROAS, CPL, CTR, and conversion tracking


• Set up tracking (Pixel, CAPI, GTM) and integrate with CRMs (Bitrix24, HubSpot, Zoho)


• Collaborate with creative teams to ensure messaging alignment


• Report performance insights and recommend optimization strategies

Requirements


• Proven experience managing Meta and Google Ads campaigns


• Prior experience in the UAE / GCC is highly preferred


• Real estate campaign experience is a strong advantage


• Experience with CRM tools like Bitrix24, Zoho, or HubSpot


• Strong understanding of media planning, audience segmentation, and lead generation


• Self-motivated, independent, and results-driven

To Apply:

Send your portfolio, past results, or a short intro showing how you've delivered real performance through paid ad campaigns.

We prefer someone from Lahore or Islamabad however this is a remote role so if you're based anywhere in the world, feel free to apply.

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